Institution Profiles

Content Hubs are at the heart of our digital campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible.   

Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions. Designed to generate interest at the top of the recruitment funnel, each Content Hub is adapted to suit different markets by displaying market-specific and translated content. Researching students are given an insider’s perspective of an institution, leading to valuable student interactions such as web clicks and email enquiries.  

Benefits include: 

• Promotion of market-specific, translated content to prospective students across 11 IDP Connect international student websites

• An average increase of 10% time spent on site and triple the number of enquiries received (for institutions with video-led Content Hubs)