IQ Services
Our team of trusted education experts across the world, combined with our global scale means our IQ services offer unrivaled actionable insight that provides institutions with the solutions to their challenges.
Our real-time, global data set, from a student’s first digital search through to them arriving on campus, is the largest in the world and enables us to accurately forecast demand at a global and institution level, by region and by subject. However, it is our experts in both source and destination countries who understand the ‘why’ behind the data that add the real value to our IQ services.
IQ Demand+
A new bolt-on addition to IQ Demand, IQ Demand+ allows additional comparative functionality for advanced portfolio analysis. With market-leading functionality, IQ Demand+ allows you to unlock unprecedented insight into national and competitor demand in relation to your institution. This is achieved through new dashboards, all with in-built three-way comparison, including subject area share, sub-discipline comparison and course gap analysis.
Benefits include:
Identifying which subjects are attracting the lion's share of your institution's demand and identifying where the opportunities lie at both a national and competitor level.
Tracking trends in subject demand over time to monitor the flows of student interest for your institution against the market as a whole and against your self-selected competitor set.
Exploring geographical breakdowns of demand from overarching trends to granular detail, including by subject or sub-discipline.
IQ Demand
IQ Demand is a self-service subscription tool that draws on the world’s largest live student dataset, enabling institutions to visualise, track and forecast trends in student demand. Using IQ Demand, institutions can visualise prospective student behaviour from as early as 1-2 years before students make their higher education decisions, empowering them to identify and understand changes in student behaviour. Institutions can observe the impact of policy decisions, forecast areas of growth or decline and compare their performance in relation to competitor institutions.
Subscribers get access to a range of exclusive intelligence reports, including customised visualisations from sector data sources such as AEI and tailored global reports highlighting a variety of themes from our live dataset of over 100m annual site visits. IQ Demand offers both a helicopter and microscopic view of the higher education landscape, equipping institutions with the knowledge to run highly effective student marketing and recruitment campaigns.
Benefits include:
Real-time analytics allowing institutions to focus on demand trends such as region, city, subject, sub-discipline, study level and more to allow for accelerated and improved decision making
Increased competitor intelligence and benchmarking against self-selected competitor set to shape future recruitment and marketing strategies
Data visualisation for all key international markets and IDP student placement analytics
Access to our survey dashboards, enabling you to analyse the perceptions, motivations and intentions of international students
Find out more about IQ Demand tool
View videoOur global reach
For us IDP Connect IQ has been brilliant. We’ve each become like data detectives, piecing the pieces of the puzzle together. It’s a different skillset to what we were using pre-COVID, and we’re taking targeted action from our findings in the data. With the data and competitor tools from IDP Connect IQ, we don’t need to be road warriors like we have been in the past. Now we’ve got information that we can use without going into the field. It brings better outcomes and a better quality of work/life balance.
David Harrison
EXECUTIVE DIRECTOR, INTERNATIONAL
MACQUARIE UNIVERSITY
Case studies
Fanshawe College Case Study
With 65% of students from India in 2017, Fanshawe was looking to diversify their international population.
Griffith College Case Study
Griffith College Case Study on using IDP Connect data to support international strategy
Aberdeen IQ case study
Short case study revealing how Aberdeen University use IDP Connect data
Coventry University IQ case study
Short case study revealing how Coventry University use IDP Connect IQ data and services
IQ Benchmarking
IQ Benchmarking gives you a deep understanding of your competitor landscape and how to improve your institution’s performance accordingly. Through the tool, you’re able to identify who your key competitors are and to which institutions you are losing market share and leads. Comprising of a bespoke range of live student data dashboards - unique to your institution - these industry-first tools analyse four key metrics of performance: shared views, interactions, applications and lost/gained enrolments, all designed to deliver unprecedented insights.
This tool unlocks the insights you need to improve your performance against key competitors and reach the pinnacle of the student placement market.
Benefits include:
Providing a true picture of where your institution stands in relation to key competitors
Revealing who your key competitors are, both overall and at each stage of student recruitment
Tracking your institution’s performance over time and showing the effectiveness of specific campaigns
For more details specifically on IQ Benchmarking, download our brochure below:
Contact us
If you’d like to find out more about IQ International services, please get in touch with our client team
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