From conflicts and economic difficulties in the 20th century, to currently being one of the fastest growing economies on the globe, the future indeed seems bright for this nation of Southeast Asia. And with its expanding economy, cultural emphasis on schooling, and its highly educated populace, Vietnam presents significant opportunity for Australian institutions looking to grow and diversify their presence abroad.
In our latest source market report, we utilise IDP’s real-time demand data and global intelligence network to provide our readers with a snapshot of Vietnam as a burgeoning source market, as well as how best to capture the interest of this important student demographic.
Key themes explored in the report include:
The unique cultural relationship between Vietnam and Australia
The characteristics of contemporary Vietnamese students
What Vietnamese students most want from their studies, including post-study work rights and addressing cost of living concerns
How institutions can best promote to Vietnamese students, particularly through TNE options
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