Insight Day and the WUSCAs 2024 Agenda

Time

Session outline

9:30-10:00

Registration with refreshments and networking

10:00-10:15

Welcome and Introductions

Aaron Porter, IDP Connect

10:15-11:00

The results are in: how are UK universities driving an exceptional experience for students?

We will take a deep dive into the WUSCA 2024 review data regarding student experience and see how themes and perceptions are changing.

Camilla King, Director of Client Partnerships, UK, and Ingrida Daujoti, Account Director at IDP Connect

11:00-11:45

In Focus: Portfolio, Portfolio, Portfolio.

It’s the word on everyone's lips as universities set their size and shape strategies for the next few years.

How do you balance managing internal stakeholders whilst driving forward the subject changes that students expect?

A session with our expert data analysts looking at how to navigate all this to drive recruitment outcomes.

Amy Beckett, Data Analyst at IDP Connect and Jack Neenan, Deputy Director of Marketing, SOAS

11:45-12:15

Networking and refreshments break

12:15-13:00

The Power of the Student Voice. Creating Content That Connects

During this session, we will discuss what our research and data shows us in terms of prospects' content preferences (format, themes covered, and engagement levels).

We will showcase real life examples of student-generated content that has impacted prospects' decisions to start a conversation with an ambassador; share the questions and concerns that are coming up most frequently on the platform; and talk about how these insights can shape the newly launched IDP Community feature.

Ciara McNally, Head of Customer Success at TAP and Dan Noutch, Digital Marketing and Student Recruitment Manager at Norland College

13:00-14:00

Lunch

14:00-14:45 

Gen Z: They know what they want and they aren’t afraid to tell us  

An exclusive session on our longitudinal student research that IDP Connect undertook on the run-up to the UCAS deadline.

We’ll drill down into what matters most to prospective students when researching HE opportunities and also what matters to their parents.

Emma Bridge, Director of Marketing and Jon Montgomerie, Associate Head of Client Success at IDP Connect

14:45-15:00

Networking and refreshments break

15:00-15:45

Part 1: What is the value of Higher Education to students? 

A Q&A session with IDP Connects student panel. 

Understand the mindset of prospective students and how they define the value of Higher Education. What are their feelings towards the cost of going to university and the ultimate value. Are apprenticeships increasingly at the forefront of their minds and how educated are they about all things Higher Education?

Chair - Aaron Porter

15:45-16:30

Part 2: What is the value of Higher Education to key influencers and how could universities improve the perception and value of HE?  

A Q&A session with IDP Connects parent and career advisors panel.  

Unearth how key influencers are really thinking, if they still feel there is value in going to university and how they are supporting the next generation navigating university research 

Chair - Aaron Porter

16:30-16:45

Closing

Aaron Porter, IDP Connect

18:30-19:15

Drinks reception

18:30-19:15

Drinks reception

19:15-19:30

Guests seated

19:30-22:30

Welcome, seated dinner and awards presentation

22:30

Post drinks reception & after party