Insight Day sponsored by SMRS

IDP Connect is proud to be sponsoring the International higher education forum 2022 this year.

IHEF 2023 is a strategic forum designed for delegates to share best practice with senior leaders from across the world, bringing together hundreds of higher education professionals year on year. 

The International Higher Education Forum (IHEF) returns again - now in it's 11th year - in 2023 to discuss some of the most pressing challenges in higher education. The theme for this year's conference is: How can universities fulfil their global potential while tackling a deluge of complex challenges? IHEF 2023 will scan the horizon to help international leadership teams anticipate the unexpected and face head-on the biggest challenges that are around the corner for international education. 

As part of our sponsorship of the event, our CEO, Simon Emmett will be providing an exclusive preview of our Emerging Futures research during his talk on "International Student Recruitment: The 2023 global state of play". More details on Simon's talk and timing to follow.

Learn more about the International Higher Education Forum 2023 here and to read our latest articles on the trends in International Recruitment and Marketing, explore our articles and research here.

10:00 am - Arrival and registration

10:30 am - Opening remarks

10:45 am - A student perspective on a changing sector - from the pandemic to the OfS panel (Martha Longdon, PhD Candidate and Chair of the OfS student panel)

11:15 am - Deep Dive into the Whatuni Student Choice Awards 2022 (Ben Farquharson, IDP Connect)

12:15 pm - Student Experience - How is the OfS Policy Landscape affecting the sector? (Jim Dickinson, WonkHE)

1:30 pm - Unibuddy Community – A University of Leicester Case study (Danielle Fitzgerald, University of Leicester & Sean O'Dea, Unibuddy)

2:00pm - Customer experience – a holistic institutional approach to ensure attainment and access is matched by participation and success (Ed Layt, SMRS & Rebecca Hollington, University of Wolverhampton)

Delivering excellent customer experience is important in building brand differentiation, appeal and connection - all of which contribute to recruitment performance. But it’s also critical in ensuring student retention, success and advocacy. This session will explore the core components of developing and implementing an effective customer experience strategy, focused on meeting audiences’ needs to improve institutional performance. We’ll share examples from the University of Wolverhampton and draw on recent syndicated research conducted by SMRS with 47 universities who are part of the CASE Universities’ Marketing Forum, to understand the behaviours of over 34,000 future undergraduate students.

2:30 pm - Sector expert panel (Marketing and communications experts from across the Higher Education sector)

• What can Higher Education learn from those disrupting other sectors? Making Gen Z fall in love with your brand.

• Using creativity when telling student stories.

3:15 pm - What does high-quality learning/academic support look like from application to graduation? (IDP Connect Student Panel)

26 April 2023 

The Brewery, 52 Chiswell St, London 

Further event details to follow.

Find out more about the Whatuni Student Choice Awards being held on the same day as the IDP Connect Insight Day.