Higher Education Marketing Conference 2024

IDP Connect is a Headline Supporter of the Higher Education Marketing Conference on 26 June in London. This annual event is dedicated to HE marketing and recruitment professionals to explore the latest ideas and insights in delivering impactful and engaging student recruitment campaigns. Over 200 delegates are expected to attend. Focal points of the conference are:

• Exploring the market - explore the state of the UK student recruitment market, the expectations of prospective students and what influences student decision making.

• High impact brands - assess how to enhance the distinctiveness of a brand and develop a competitive market positioning.

• Content led campaigning - gain practical insights on delivering high impact, content-led campaigns with an emphasis on authenticity and engagement.

• Optimising the funnel - analyse the latest solutions in driving conversion and maximising engagement across all touchpoints

Domestic recruitment and marketing experts, Camilla King and Jon Montgomerie, will run an insights-led session at 11 am on the day focusing on early insights and trends for the pending Clearing cycle.

Join the session to gather:

• An exclusive first look into IDP Connect’s student research drilling down in to how students are expecting to make decisions over clearing 2024

• If and how have student research priorities changed since 2024 and how could this impact your university?

• How is the cost-of-living crisis playing out with both subject demand and geographical demand, utilising data pulled from IDP Connect's real time data tools of over 17 million prospective student and key influencer users researching across Whatuni and CUG. How will this impact clearing, but also 2025 recruitment?

• Summary of data signals for 2024 and beyond

Delivered by Camilla King, Director of Client Partnerships, UK and Jon Montgomerie, Associate Head of Client Success