Webinar: Understanding Youth Marketing Trends: Driving Engagement in Higher Education Recruitment

• Date: Monday 20 January 2025

• Time: 1 pm - 2 pm

Join us for an insightful session exploring the changing landscape of UK student recruitment, presented in partnership with CIM HE and FE. This webinar, featuring Kevin McEwan Senior Client Director at IDP Education will provide a clear understanding of the latest youth trends, student behaviours, and their impact on higher education.  The session will break down key insights and provide actionable strategies to engage effectively with prospective students.

With the pressing UCAS January deadline approaching, understanding application timing, subject preferences, and geographic interest is critical. During the webinar, we’ll look at trends in undergraduate and postgraduate demand, pointing out how demographics influence decision-making and sharing practical tips on tailoring your marketing approach to meet students’ needs. 

We’ll explore the role open days play in driving applications and explore strategies for creating impactful events that resonate with potential students. 

The event will help Higher and Further Education marketers to understand the current landscape, prospective student sentiment and broader youth trends in an increasingly dynamic and challenging landscape.  

To learn more about home recruitment and marketing trends, research insights, have a read of our articles and research.