About Dan Barcroft

Dan Barcroft has worked in higher education for over two decades. Over this time he has worked at over 5 different institutions across the sector, having held roles at Lancaster University and University of Essex, among others. Dan is currently Director of Marketing, Admissions, Recruitment, and Communications at The University of Sheffield and leads a dynamic team of over 300 professionals, across these key areas of strategic importance. Dan is also currently serving as Chair of the Universities Marketing Directors Forum (UMF) at CASE.