About Helen Bower

As Chief Marketing Officer at Northumbria University, Helen leads the Global Marketing and Business (GMB) division in driving the long-term financial sustainability of the university. Her team is dedicated to increasing revenue and enhancing the university’s reputation by developing innovative marketing, recruitment and communication strategies that attract students from local, national, and global markets and attract commercial income. Helen plays a crucial role in shaping the university’s brand, reputation, and strategic partnerships, ensuring value for stakeholders, and contributing to Northumbria’s growth and success.