Charlotte has worked in marketing and communications for over 17 years, with the last decade spent within HE. She began her career working for marketing and comms agencies, handling clients such as the BBC, the NHS, FMCG brands and tourism organisations. In 2009 she joined the University of Bradford, with responsibility for communications, marketing and fundraising. Charlotte worked at Leeds Beckett from 2014, leading student recruitment, marketing, digital experience and engagement, and widening participation, and currently works as the Director of Marketing, Communications and Student Recruitment at Aston University.