Elizabeth joined De Montfort University in 2006 as Faculty Marketing and Recruitment Manager. Building on her professional marketing background, she swiftly moved up to Head of Student Recruitment before taking on her current role in 2019. Elizabeth oversees all aspects of student recruitment, from strategy and marketing to the schools and colleges themselves, for both UK and international markets. As Acting Deputy Director she also has wider oversight for the university’s reputation, brand and creative strategy, always putting students at the centre.