IQ Consultancy
IQ Consultancy is a tailored service offering institutions bespoke data, expert support and custom analytics to meet their unique needs and goals. We combine the world’s largest set of live student data sources, analytical tools and in-house expertise to provide full-funnel strategy analysis and deliver actionable insights specifically designed to secure and grow your institution’s position within the marketplace.
Our IQ consultants have decades of director-level experience from universities, business, technology and analytics, and will work closely with you to drill down into the detail of how your institution is performing, where the opportunities are, and how to take advantage of them.
Benefits include:
Extensive portfolio development based on custom demand analytics and data visualisations
Bespoke and in-depth competitor analysis
Google Analytics consulting
Qualitative insights drawn from our unmatched database of UK higher education researchers
Unique student sampling and comprehensive desk research to guide informed strategic action
A typical IQ consultancy project includes:
This provides universities with the kind of rich, sophisticated data that can truly inform international recruitment strategy. It really is unique in its ability to provide real-time data to drive, for example, key decisions on volume vs diversity.
Professor Michael Arthur
Former Provost and President
University College London
Case studies
University College Birmingham on the importance of student reviews
Discover how involvement in review collections has influenced UCB's marketing and reputation.
Enhancing conversions with University of Exeter
Using FastLane to enhance conversion and reduce admissions processing time for University of Exeter
Exploring FastLane with University of Hertfordshire
Using FastLane to enhance conversion and reduce admissions processing time for University of Hertfordshire
Enquiry bundle results on Postgraduate Search
One of our UK partners recently ran an Enquiry Bundle on Postgraduate Search to boost their PG enrolments
Fanshawe College Case Study
With 65% of students from India in 2017, Fanshawe was looking to diversify their international population.
Enquiry Bundles Case Study
How Enquiry Bundles drive search demand for universities
Griffith College Case Study
Griffith College Case Study on using IDP Connect data to support international strategy
Aberdeen IQ case study
Short case study revealing how Aberdeen University use IDP Connect data
Coventry University IQ case study
Short case study revealing how Coventry University use IDP Connect IQ data and services
Business problems faced by University of York - IQ case study
IQ case study - Business problems faced by University of York
University of Chichester
Kirsty Cleak, Digital Marketing Manager at the University of Chichester, shares her experience working with us