Content Hubs
Content Hubs are at the heart of our digital content campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible.
Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions. Designed to generate interest at the top of the recruitment funnel, each Content Hub is adapted to suit different markets by displaying market-specific and translated content. Researching students are given an insider’s perspective of an institution, leading to valuable student interactions such as web clicks and email inquiries.
Benefits include:
Promotion of market-specific, translated content to prospective students across 11 IDP Connect international student websites
An average increase of 10% time spent on site and triple the number of inquiries received (for institutions with video-led Content Hubs)
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If you’d like to find out more about this service, please get in touch with our client partnership team
Contact usOur global reach
"IDP remains a leader in the industry, and it has been our pleasure to work with highly talented and dedicated IDP team members over the years. Their commitment to excellence and vast knowledge of the regions they support has defined our strong partnership. As we look towards increasing our strategies for innovation and success, we are grateful to everyone at IDP and appreciate our continued partnership."
Hannah Mee Eun Girman
Assistant Director, International Admissions
University of Cincinnati
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