IDP Diversity Snapshot: Australia and New Zealand

Diversification has been an ongoing agenda for many leading study destinations over the last decade. With the pandemic changing and impacting our global demographic and student mobility, there is now a monumental push for recruiters to rebalance the enrolment base from key emerging markets.

In addition to avoiding over-reliance on top senders and legacy markets, there are several reasons why diversification should be a key focus for Australia and New Zealand (ANZ) institutions.

Using IDP proprietary data, our latest report examines the following:

• The top search, application and enrolment trends among diversity markets for ANZ institutions

• Diversity markets with the highest conversion rates, from application to enrolment at ANZ institutions

• The most popular study levels, programs and subjects among students from diversity markets

• Key takeaways and recommendations, including using the right data and studying the unique trends among specific diversity markets to begin building a robust diversification strategy