Understanding India: A Vast and Richly Diverse Country, with Students from many Different Cultures and Backgrounds 

A new IDP report on student recruitment from across India, cohort diversity, and better student experience.  

Recruiting students from India is, almost certainly, a regular discussion topic for international student recruiters and higher education marketers. At times sensitive and politicised, the subject creates numerous responses relating to diversity and student experience, as well as, on occasion, a misunderstanding about the vastness of the country and the cultural diversity it holds. 

In our latest report we ask our colleagues and higher education partners for their comments on the subject and take a long look at why making assumptions about ALL students from India might be a mistake. Key themes include: 

• How students differ across India 

• How institutions can reach students to attract diversity 

• Why diversity is important 

• Subject programming to attract students from across India 

• How institutions can market themselves to achieve diversity 

• Why thinking about India’s states and regions individually is key to recruitment success 

The report also highlights some key insights and actions for institutions, and explains how IDP can help.