Understanding India: A vast and richly diverse country, with students from many different cultures and backgrounds

Modern India is one of the most diverse countries in the world, a subcontinent home to over 100 languages, over 700 different tribes and every major religion in the world. India’s diversity is reflected in its religions, ethnicities, and customs across a population of 1.4 billion people. Yet many institutions often fail to consider the full diversity of India in their recruitment strategies and treat it as a homogenous market.

Our latest report explores the complexities of this vast and diverse nation. We encourage institutions to treat India as a continent, not a country, in order to maximize recruitment potential and foster student success.

Using real-time IDP IQ demand data and insights from on-the-ground experts, the report takes a deep dive into the distinct regions of India and explores often-overlooked opportunities and strategies for diversification.

Key themes and topics covered in the report:

• Challenging assumptions about recruiting in India

• Subject and region-level demand trends

• Marketing strategies to achieve diverse Indian enrollments in terms of region, subject, and study-level

• Insights from on-the-ground experts