With the UCAS deadline approaching, universities are in a critical period of student recruitment, where timely insights and data-driven decisions can make a significant impact. As institutions compete to attract and convert applicants, having a clear understanding of student demand, subject trends, and regional interest is more important than ever.
The latest updates to the IQ Demand+ tool are designed to provide universities with real-time intelligence, helping them navigate this crucial phase with confidence. By leveraging data from millions of student interactions, institutions can refine their outreach strategies, optimise communications, and ensure they are meeting prospective students’ needs effectively.
The new functions include:
Competitor sets filtering
More dimension toggles
Condensed dashboards
User origin geography (by region and county)
Year on year change
We have also made significant improvements to the tool’s performance such as dashboard integration and data optimisation which have greatly increased its speed and efficiency.
To find out more about the January 2025 IQ Demand+ updates, download our guide.
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