What we do
Our mission is to offer comprehensive search and matching functionality for prospective students. Through our trusted brands Whatuni, Complete University Guide and Postgraduate Search we connect students with the most relevant institutions, offering free, independent advice on their higher education options. With a transparent partnership model, your institution gains access to all the information and expertise you need to turn actionable insights from our extensive data set into meaningful results through our data and consultancy solutions. We leverage the most robust source of UK student demand enabling real-time analysis to inform your portfolio and strategy through our digital marketing solutions.
Data and consultancy solutions
UK home research and consultancy
IQ Research services answer the questions your institution sets out, delivering bespoke research projects that utilise 3 of the UK’s leading student brands
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Data subscription
Utilising the richest sources of UK student data, IQ enables real-time demand analysis, trend predictions and far-sighted recruitment strategies
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Our UK reach
“As higher education becomes an increasingly competitive scene for overseas students, IDP Connect provides an excellent one-stop-shop that helps them narrow down their choices in a more personalised way. Thanks to their global reach and strong brand presence, we’ve benefited from generating a good number of quality leads. The targeting opportunities across their products is great – we’re able to launch data driven campaigns that help deliver excellent ROI. Client services are also amazing and add great value throughout all campaign stages – from scoping and research all the way through to reporting and optimising.”
Emily Tann
Head of Marketing
University of Chichester
Case studies
University College Birmingham on the importance of student reviews
Discover how involvement in review collections has influenced UCB's marketing and reputation.
Enhancing conversions with University of Exeter
Using FastLane to enhance conversion and reduce admissions processing time for University of Exeter
Exploring FastLane with University of Hertfordshire
Using FastLane to enhance conversion and reduce admissions processing time for University of Hertfordshire
Enquiry bundle results on Postgraduate Search
One of our UK partners recently ran an Enquiry Bundle on Postgraduate Search to boost their PG enrolments
Fanshawe College Case Study
With 65% of students from India in 2017, Fanshawe was looking to diversify their international population.
Enquiry Bundles Case Study
How Enquiry Bundles drive search demand for universities
Griffith College Case Study
Griffith College Case Study on using IDP Connect data to support international strategy
Aberdeen IQ case study
Short case study revealing how Aberdeen University use IDP Connect data
Coventry University IQ case study
Short case study revealing how Coventry University use IDP Connect IQ data and services
Business problems faced by University of York - IQ case study
IQ case study - Business problems faced by University of York
University of Chichester
Kirsty Cleak, Digital Marketing Manager at the University of Chichester, shares her experience working with us