36 articles
Challenge or Opportunity? 2021 International student marketing for the USA
The impact of COVID-19 on international students and the intake of destination countries can't be understated.
How content & subject trends have changed over the last year
Amid numerous policy changes, it’s vital marketing teams track what content students are consuming
Top 6 takeaways for boosting international student conversion
Whether you’re selling shoes or running a university one golden rule applies: listen to your customer’s needs
Without Travel, How are You Recruiting International Students this Fall?
Now, international admissions staff must rely on a digital footprint to connect with prospective students.
Reopening Realities: How Communication With International Students Matters More Than Ever
With COVID-19, international education was turned on its head when decisions were made to change the sector.
How to win the WUSCAs: What Loughborough’s record-breaking victory tells us about student expectations
Loughborough University's average review score at the WUSCAs broke all previous records
International Student Recruitment Priorities: Modeling Flexibility in Planning
All successful international student recruitment plans must adapt to changing circumstances.
International Student Recruitment Priorities: The Increasing Value of Country-level Admissions Planning
In these challenging times, we realize quite quickly how small the world has become.
International Student Recruitment Priorities: The Long-term Value of Brand Building Online
Focus on what you can do to build real value for your institution’s brand online to overseas audiences.
Seeing the Big Picture: The Value of Impressions
Successful differentiation is the outcome of staying internally consistent and externally relevant.
International Student Recruitment Priorities: Digital marketing beyond your institutional website
International recruitment is continuously changing; digital marketing is key to help enhance strategy.
Smartening your approach to outreach and student recruitment
We’ve made our real-time data available to institutions through our new Insights division.