Modern India is one of the most diverse countries in the world, a subcontinent home to over 100 languages, over 700 different tribes and every major religion in the world. India’s diversity is reflected in its religions, ethnicities, and customs across a population of 1.4 billion people. Yet many institutions often fail to consider the full diversity of India in their recruitment strategies and treat it as a homogenous market.
Our latest report explores the complexities of this vast and diverse nation. We encourage institutions to treat India as a continent, not a country, in order to maximize recruitment potential and foster student success.
Using real-time IDP IQ demand data and insights from on-the-ground experts, the report takes a deep dive into the distinct regions of India and explores often-overlooked opportunities and strategies for diversification.
Key themes and topics covered in the report:
Challenging assumptions about recruiting in India
Subject and region-level demand trends
Marketing strategies to achieve diverse Indian enrollments in terms of region, subject, and study-level
Insights from on-the-ground experts
Is the cost of living combined with rising international fees driving students to other destination markets?
Parents are now more concerned about graduate employment opportunities than distance from friends and family.
Source market population and economic growth are key factors